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04Personas/ Executive leadership

Board / CEO

Owns the risk appetite and the accountability question.

You are accountable for
  • Enterprise risk and reputation attached to AI decisions
  • Value capture: AI investment that survives scrutiny
  • Regulatory exposure across every operating jurisdiction
What keeps you up at night
  • A public incident with the company's name on it — the Air Canada precedent says the chatbot's words are yours
  • Discovering the enterprise runs hundreds of AI systems nobody can list
  • An AI program canceled at scale after burning two years of budget
Decisions you own
  • Name a single accountable executive for AI and put governance on the board calendar
  • Set risk appetite: which AI uses are encouraged, tolerated, prohibited
  • Fund governance as part of the AI program, not as a tax on it
Questions you should be asking
  • Can management produce our complete AI inventory this week?
  • Which of our AI uses would a regulator call high-risk — and who owns each?
  • What did our last AI incident teach us, and would we catch the next one sooner?